By Hank Grezlak
A Philadelphia judge has ruled that R.J. Reynolds Tobacco Co. violated the multi-state tobacco Master Settlement Agreement with an ad it ran in an issue of Rolling Stone in 2007 and must either run a “youth oriented anti-smoking advertisement” in the magazine in the next year or pay a sanction of more than $300,000.
Philadelphia Common Pleas Court Judge William J. Manfredi issued his order and opinion Tuesday in response to the commonwealth of Pennsylvania’s motion seeking sanctions in response to Reynolds’ Camel’s the Farm advertisement. According to Manfredi’s opinion, the ad was a cartoon. The MSA clearly forbids companies from using cartoons to promote tobacco products, Manfredi said.
For a more thorough analysis of the opinion, check www.thelegalintelligencer.com Wednesday and the Thursday print edition of The Legal.