For those of you who have been following the blogs by public relations expert and author of “Everyday Public Relations for Lawyers” Gina Rubel, www.furiarubel.com. Here you will know that social media is a huge asset to attorneys.
Following her great advice I thought you might enjoy some productivity tips on how to use these tools. This week we will focus on one of my favorites: LinkedIn. It is predominately a professional site that is used primarily for business connections, unlike other sites that are more informal, including Facebook and YouTube.com
If you want to increase your network, boost your productivity and develop your book of business you can achieve this by getting familiar with LinkedIn and using this in your everyday interactions with colleagues and clients.
Set it up – if you are not already on LinkedIn, log on to www.linkedin.com and create a free account. Take the time to create a profile for others to view. This is like your online resume.
Spend 15 minutes per day – when you initially set up your account, dedicate 15 minutes per day for two weeks to get your profile established, learn the different functions of the site and invite others to be connected to you.
Expand your network – you can easily build an online “rolodex” by inviting people you want to be connected to and this can help increase your network. This invitation is e-mailed to them, and they can accept your request.
Use Outlook – LinkedIn has the ability to search your Outlook contacts against those people in LinkedIn. Use this tool to quickly build your connections.
Reach out – LinkedIn is a fantastic tool to reach out to previous firms or business connections you have enjoyed working with.
Use the search facility – if you want to find out if someone is already a user, simply use the search function on your home page, type in their name and the system will advise you if they are linked. If so, you can send them an invitation to join your network.
Ask others to introduce you – LinkedIn gives you the ability to see your connection’s network, so if there is someone you have wanted to meet, you can ask your direct connection to make an introduction for you.
Connect others - many people frequently ask me to make introductions to people in my network, and I am happy to make a “warm” introduction for them. LinkedIn is an easy way to do this.
Break the ice – LinkedIn is an easy way to find out information about someone before you contact them and also gives you conversation topics when you do connect. You might notice they serve on a board you are interested in or studied at a school you also attended. You can find common ground in some profiles.
Showcase your connections – LinkedIn shows the people and companies you are associated with and helps other see whom you have done business with.
Review history – LinkedIn is an informative research tool if you want to investigate someone’s history of work or college related activities, i.e., alumni or boards of directors they serve on.
Announce news – provide information of case wins, publish press releases and share your good news with your network using LinkedIn.
Up-to-date – most people are more likely to keep their LinkedIn profile up-to-date when they change roles or firms (however, they may not send you their new e-mail or company information). LinkedIn is up often more up-to-date.
Research tool – use LinkedIn to pose a question to selected people in your network for research. I use this frequently and people take the time to respond as it appears as an e-mail in their inbox and allows them to provide a quick response.
Dinner dates – if you are going to be in a city on business you can notify people in your network and reconnect with them for a coffee or meal.
Increased Web presence – although you and your firm may already have a Web site, LI provides another opportunity for people to access information about you and also increases your search in Google.
Invest – LinkedIn allows you to grow your connections before you need them. If you find yourself looking for a new opportunity or client; having an established network allows you to reach out to them when you need it.
Introduce yourself – occasionally you may see someone you have wanted to connect with that is connected to someone in your network. You might like to reach out to that person directly via LinkedIn and ask them to be connected to you.
LinkedIn is a great business tool. It requires an investment of your time to establish it and maintain it but once you begin using it you will find it can greatly increase your opportunities for connections, new business and building stronger relationships – so log on now!
Neen James
www.neenjames.com
LinkedIn is indeed a fantastic tool for networking online and offline. But I didn't realise that before I read the Amazon Best Seller 'How to REALLY use LinkedIn'. This book is a real step-by-step manual that explains to great depth all the different stages of the process explained in this article above.
Tip for the readers: you can find a free 'light' version of the book at http://www.how-to-really-use-LinkedIn.com.
Good Luck!
Posted by: Annemie Janssens | Thursday, June 11, 2009 at 11:35 PM
Neen - what great tips.
And for the social media skeptics out there - remember that people do business with those they know, like and trust. If they can find you and you do a good job of explaining what you do (not just that you're a lawyer) - the people in your affinity groups (high school friends, college friends, nonprofit friends, etc) will reach out when in need. Make sure your profile explains the types of law you practice. That's a basic PR tip. In fact, I received an RFP this week from a grade school colleague who I reconnected with using social media.
-Gina Rubel
Public Relations for Lawyers
Furia Rubel Communications, Inc.
www.FuriaRubel.com
www.ThePRLawyer.com
Posted by: Gina Rubel | Thursday, June 18, 2009 at 03:50 AM
Gina Rubel and Neen James will be the keynote speakers at a Social Media Symposium that is being co-hosted by Network Now and NAWBO at the Bucks Club, 2600 York Rd, Jamison, PA on Wednesday, October 14th, from 8:30 a.m. - noon. Tickets are on sale now at www.bucksnetworking.com/event_calendar.
Posted by: Jamie Broderick | Thursday, June 18, 2009 at 04:10 AM