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    Friday, July 31, 2009


    Solicitor Leicestershire

    Thank you for posting such a useful, impressive and a wicked article.
    this sites found to be too good, for the informations on law firms .


    I couldn't agree more! You'll never hear anyone refer to E.I. DuPont de Nemours and Company - it's just called Dupont. Long names are cumbersome and intimidating. Shorter names are exactly as you stated: easy to say, easy to remember and the like.

    When my husband and I started our firm, we considered using both of our full names. Lucky for us, someone was already using that combination (what were the chances?) and we went with my husband's shorter name. We've been doing business since as "Erblaw." It's great for clients and for search engines, it's memorable and it looks good on a business card.

    I think your point about not letting ego get in the way is spot on - my name was the one we ditched!

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